Glory of Kwai
Kwai was the first to make short videos, which began in 2013. Originally a GIF tool, it later became a short video platform. Sinking market, third and fourth tier cities, old iron culture.
The rise of Tiktok
Tiktok was launched in 2016, and its algorithm is particularly powerful. Whatever you like to watch, I'll recommend it to you. High content quality and excellent production. Urban white-collar workers also enjoy it.
Why can't we fight
Because of the algorithm. Kwai is fan logic, which can be seen by the people you pay attention to. Tiktok is a recommendation logic. You can get good content even if you don't pay attention to it. And the content of Tiktok is more fashionable, and young people like it more. Now Kwai has also done the algorithm, but users are used to Tiktok.
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