The Rise of Meituan
Meituan started with group buying and later switched to food delivery. The ground pushing is particularly fierce, and the rider team is huge. There are many merchants, and delivery is fast.
Ele.me's subsidy war
Ele.me was the first to make takeout, and later Alibaba acquired it. Start investing in subsidies, including full discounts, red envelopes, and free delivery fees. Users can save 10 yuan on one meal.
Why can't we fight
Because users are price sensitive. Use whoever is cheaper for takeout, it's not loyal at all. Ele.me burned Alibaba's money, Meituan also burned, but in the end, users developed a habit. In the end, Meituan still won because there were more riders, faster delivery, and more merchants.
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