Japan: Strong culture of anonymity

Japanese people prefer to use 2ch (now 5ch) anonymous forums and do not like to use real name social networks. Twitter is particularly popular in Japan.

South Korea: Naver World

Almost all Koreans use Naver for search and community, and Google has a small market share in Korea. Kakao Talk is a national chat app.

Differences in other countries

Russians use VK; Germans love to use local news websites; Indians have the highest WhatsApp usage in the world; Southeast Asians love to use Shopee.

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